Recently, programs have faced a number of new challenges:

• A shortage of homestay hosts has threatened the ability to enroll more students
• Risks include mental health challenges and a growing tendency of parents and students to sue
• Communications issues mean that it’s more important than ever to be clear in working with stakeholders

Fortunately, we’re here to help. We have more than 20 years of experience in international education, marketing and communications. Here’s what we can do:

• Host recruitment: We’ll do an audit of your current host recruitment efforts and provide you with a comprehensive marketing campaign. This can include website revisions, advertising, word of mouth and host retention supports.
• Newsletters: Regular monthly outreach to your hosts strengthens the bond they have with your program and encourages retention. We can help you design an outstanding and informative newsletter.
• Risk management: We can conduct an audit of your risk profile, including host, student and agent contracts. We’ll help you to reduce your risk.
• Communications: We can develop a communications strategy for all stakeholders, including agents, parents and students. We’ll recommend which tools to use – and when.
• Strategic Planning: What is your program’s unique value proposition for parents and students? We can help your develop your strategy and implement it.

We offer a free consultation so get in touch and we can chat. Simply send us an email at doug (at) collegestreet.ca.